Prepared — not prey. Gear to prevent mountain lion attacks.

So you can run, hike, bike and camp with a sense of ease.

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10% of all sales help fund more mountain lion habitat in California.

Gear that's got your back

At CougarSmart, we understand the importance of safety when exploring mountain lion habitats. Our innovative trail gear is designed to help prevent mountain lion attacks, allowing you to enjoy activities like running, hiking, biking, and camping with increased confidence.

What you need to know

Mountain Lions are also known as:
  • Pumas
  • Trail Sharks
  • Cougars
Trail Sharks attack most often when:
  • they have the element of surprise
  • Their predatory chase instinct is activated
  • They're super hungry

By wearing Cowbum gear, you are:
  • Removing the element of surprise. Our gear employs highly sophisticated biomimicry that makes it appear as though you are always looking behind you.

  • Immediately challenging their predatory chase instinct. This kicks in because a mountain lion doesn't want to miss any deer or tasty smaller animals that may be running by. Our highly engineered design makes you appear as a giant predator immediately, likely causing a puma to cease the pursuit.

  • Making it clear to the Trail Shark that you aren't worth the effort. Mountain lions don't want to attack humans, but hunger can make them do strange things. We get it, we just don't want to be got by it. The eye shapes on our gear are probably super scary to a cougar, so they won't waste their precious energy on you.
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Real talk though

True story, studies in Botswana have shown that lions are way less likely to attack something with false eyes on it's backside.

We know it's pretty unlikely to encounter a mountain lion in the wild, and while we definitely believe that Cowbum CougarSmart gear can actually help in the event that a cougar chases you and tries to surprise pounce you, we make absolutely no guarantees.

More importantly friends, is that mountain lions, cougars, trail sharks, and pumas face a growing threat to their existence every year. Declining habitat, poisoning, bad conservation laws, fear, and ignorance have severely threatened the future of these awesome critters. We love the land that they live on, we love to hike through it, and camp on it, and preserving that for countless future generations is important to us. That's why we donate 10% of proceeds to conservation organizations that work to preserve and increase habitat for the long term.

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